Giving Back to Our Community During the November Floods in Chennai

Giving Back to Our Community During the November Floods in Chennai

Volunteering for a better cause. “Great opportunities to help others seldom come, but small ones surround us every day.” Volunteering is self-satisfying that provides a million reasons to smile!

Why CSR and its Importance in Today’s World

The relevance and importance of corporate social responsibility (CSR) are highly significant in today’s world. Mallen Baker defines CSR as, “It is about how companies manage the business processes to produce an overall positive impact on society.”

According to United Nations (UN), “Corporate Social Responsibility is a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders.”

Several Indian companies have been engaged in CSR even before it was made mandatory by the Companies Act 2013. And yet, 43% of the funds earmarked by PSUs for CSR are ideal. Companies see CSR as a cost burden, but there are a lot of intangible benefits.

CSR increases your brand value and goodwill amongst ordinary people and society. Increased Sales is another crucial aspect of CSR – Customers are unknowingly getting connected to such activities. Millennials and Generation Z buy products from companies having a positive impact on the communities.

Employee Retention and Engagement:

Employees look for a higher purpose other than being paid for their work.

CSR @ TICVIC

We, at Ticvic, are wholeheartedly committed to IT consulting services embodying the needs and desires of our consumers. It is unveiled in our outstanding technology and trained professionals ingrained in our organisation. Nonetheless, we strive to go beyond delivering top-of-the-line offerings, trying to serve as an inspiration in the Indian IT services consulting industry and commit to the betterment of our society.

Ticvic believes in giving back to society and touching several lives. Small services with great compassion to our community have the power to make a massive difference in many lives as we are committed to making a profound impact in helping people live better.

There are two main CSR programs in general Poverty Alleviation and Risk Management. As of now, our CSR team at Ticvic focuses on the first. We have created a volunteering culture for employees investing their time through volunteering by drafting a volunteer policy.

CSR Experience, November 2021

While the entire city was affected by flood situation during this monsoon, Urappakkam near our office premises was highly affected. Around 150 people live in small huts/tents near the Urappakam flyover. Heavy rains left them incomeless and ruined their homes and belongings. After understanding the problematic situation, our team immediately took the necessary actions to comfort these people with essentials to survive.

Our volunteers took care of their neighbourhood people with utmost care.

Our CSR volunteers rendered their helping hands; we provided them with tarpaulin accessories to rebuild tents/huts, food items for kids, and dinner for adults for a week from 29th November 2021 to 3rd December 2021.

The heartfelt gratitude these people expressed made us feel speechless. Thanks to the CSR volunteers for empathising and supporting the needy at the right time. Working with the principle of “Beyond Humanity”, our CSR team is committed to supporting the community in every possible way.

Hindsight

We constantly strive to better our community when our team comes forward to volunteer to give back to society while adding a more excellent value to the efforts to improve the quality of people’s lives. We urge and appreciate our Team CSR at Ticvic to continue their good work. Together is a mantra to achieve more incredible things in life.

We wish everyone safety and good health during this pandemic. Let’s wear a mask all the time to be socially responsible citizens.